Zubaid Amadxarif

Currently — Associate Product Manager, Navigation & Browse at Tesco TechnologyLondon

Product managerwho builds.

I work on navigation and category pages at Tesco Technology, helping millions of customers find their way around Tesco.com — and I build my own software too, from an iOS Quran app to this site.

Selected work ↓Download CV ↗

01Selected work

Products I’ve shaped,and things I’ve built.

02How I work

People. Data. Together.

i.

Start with people

Products succeed when they solve a real problem for a real person. I spend time with customers and the people closest to them until the problem is clear to everyone in the room.

ii.

Ground it in data

My maths and statistics background shapes how I make decisions. I look at the numbers to see what's happening and talk to people to understand why — then frame the work around outcomes we can measure, not opinions.

iii.

Build it together

Most of the time that means working side by side with my engineering team, from first sketch to release. I build my own software too, so I know what every requirement really costs — and that makes me a better partner.

03About

Curious about the patternsthat make things better.

Portrait of Zubaid Amadxarif, smiling, by the sea at dusk
Fig. 1 — Zubaid, by the sea.

I’m an Associate Product Manager at Tesco Technology, working on navigation and category pages for Tesco.com. I joined in 2024 on the graduate scheme and have rotated through five teams — from Tesco Labs and AI customer support to content, pricing and online journeys.

Before Tesco I was a Digital Specialist at BMW Group, working across sites in Birmingham and Oxford to solve facilities management problems with digital tools. Before that I studied Mathematics at Queen Mary, University of London, graduating with First Class honours.

I believe learning comes in many forms — a book, a podcast, a film, an online course — and isn’t limited to a classroom. Outside work I build things: an iOS app, machine-learning experiments, and this site. Making things myself is how I learn fastest.

I also write. Every week I publish a newsletter on Substack, now read by over 7,000 subscribers.

Experience

Tesco Technology

Five teams on the graduate scheme — from Tesco Labs and AI customer support to content, pricing and navigation.

  1. Navigation & BrowseNow

    Associate Product Manager

    Jun 2026 — PresentLondon

    Owning the roadmap for Tesco.com's Global Header and category pages with a Senior PM, across Grocery, Marketplace, Whoosh and F&F. Launched ‘Shop the X’.

  2. Price Optimisation

    Associate Product Manager

    Nov 2025 — Jun 2026London

    Mapped the end-to-end markdown workflow with merchandisers and data scientists, and shaped an objective-led pricing strategy for the platform.

  3. Digital Content Services

    Associate Product Manager

    Jun 2025 — Nov 2025Welwyn Garden City

    Defined the 5-year vision and strategy for Tesco's content management platform, and led experiments on personalised homepage content.

  4. Customer Support

    Associate Product Manager

    Jan 2025 — Jun 2025Welwyn Garden City

    Launched AI-powered search for Tesco's Help pages, and co-owned the AI chatbot and voicebot roadmap.

  5. Tesco Labs

    Associate Product Manager

    Sept 2024 — Jan 2025Welwyn Garden City

    One of four graduates who took ‘Surprise Me Baskets’ from idea to MVP in seven weeks.

BMW Group

Birmingham & Oxford

Solving facilities management problems with digital tools across BMW's UK sites.

  1. Digital Specialist

    Apr 2024 — Sept 2024

Education

BSc MathematicsFirst Class Honours

Queen Mary, University of London

Sept 2020 — July 2023

Graduated with a 73% average.

Top modules

  • Numerical Computing94%
  • Probability & Statistics II89%
  • Computer Programming (Python)82%
  • Statistical Modelling II80%
  • User Experience Design78%
  • Financial Mathematics74%

Dissertation

Predicting New York City taxi fares with supervised machine learning

Exploratory data analysis and machine learning in Python — NumPy, Pandas, XGBoost, CatBoost and Random Forests.

Read the dissertation ↗

Toolkit

Product
  • Discovery
  • Vision & strategy
  • Roadmapping
  • Stakeholder alignment
Data & AI
  • Python — Pandas, NumPy, Matplotlib
  • R
  • Search & ranking
  • LLMs — Azure OpenAI
Build
  • Swift & iOS
  • React, React Native & Next.js
  • Node.js & MongoDB
  • C & C++
Design
  • Adobe Suite
  • Typography & layout

04Contact

Say hello.

I’m always open to conversations about AI products, customer experience and building things — or just to say hi.

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Elsewhere